Outsourced, White Label Website Content Writing for Marketing Agencies
You have under 15 seconds to grab your next customer’s attention once they reach your website. Does your homepage reel them in, or is it just a bunch of words on a page?
If attracting and keeping customers in your sales funnel is the war, then updating your web page content to pique their interest is a constant battle. Fifty-five percent of visitors will leave your site if the content or layout isn’t up to par.
It doesn’t even matter how they found you. They can stumble on you organically or see your stellar social media content.
Your web pages mean everything to your clients, and you have the strategy to help them grow their business and live their dreams. Why risk it all by populating their sites with mediocre content?
Does Your Website Reflect Old-School SEO Practices?
The majority (nearly two-thirds) of your clients already have websites with existing content. But if they haven’t updated it in a while, it may no longer be working for them.
Back in the day, everyone felt the need to stuff their web pages full of keywords, even including long lists of key phrases in random places on the site. When local SEO came out, all those keywords were then complemented by your geo-tags.
Even today, too many websites still look like they were written for a primitive version of Google’s web crawler.
“Are you looking for a web page writing in Seattle? If you want a website content writing service in Washington, then look no further. We offer web page writing in Washington, web content in Tacoma, and… ”
If your site reads like that, then you’ve got a problem.
Not only is it repetitive and frankly kind of weird, but neither your potential customers or Google are going to read it. That means even if you did rank, it won’t do you any favors.
What Your Website Needs to Compete with Your Top Ranking Competitors
Writing web page content today is more akin to writing for the New Yorker. You need to be pithy, you need to be descriptive, you need to use keywords subtly, and you need to keep it short. Because even if Google’s algorithm doesn’t have taste, the people who read your site do. And Google allegedly even understands that.
To build an oustanding web page that outranks your competitors, it needs to do five things:
- Provide value
- Include sources and links
- Demonstrate personality
- Consider mobile interfaces
- Use SEO optimization tools
That’s the bare minimum you need to compete. Your wordsmithing, originality, and marketing strategy still need to carry you the rest of the way across the finish line.
Here’s the Blueprint for Writing Great Content
Your website needs to work for Google and your customer simultaneously. But how do you get there?
Whether you need a few tweaks or you’re a million miles away from content that converts, you can still follow the same blueprint.
It all starts with an evaluation of your current copy. Is it up to date? Is it useful? Does it leave the reader intrigued and ready to ask more questions or does it simply confuse them?
Once you understand what you already have, you’re ready to move on and compare it to your marketing strategy (including your target audience).
All content needs to meet your target audience’s expectations. Knowing who you’re speaking to helps you plan everything from tone to the type of content you need.
Your content also needs to be easy to find, which ties it in with your website’s UX. So you also plan your content around your site’s architecture. Your content should be intuitively placed and well-labeled with catchy titles and keywords. The sitemap and copy distribution should also take your visitor on a journey through your sales funnel.
And of course, your infrastructure needs to be mobile-friendly.
How Outsourced White Label Website Content Writing Can Help
Creating content isn’t as simple as putting words on a page and making sure your title tags are correct. Your strategy is as important as the execution.
As a marketing agency, strategizing is your specialty. You know both the principles of digital marketing and your clients well enough to create something spectacular. But the execution is time consuming. If it takes an hour to write, proof, and confirm just one page, then a whole site can take up days or even a week of your time.
It dramatically limits the number of clients you can help.
Outsourced white label website content takes the problem of content execution off your hands without demanding you to relinquish control over the project.
Not only do you not need to bring on a handful of new employees just to write web pages, but you make the most of your resources.
Three Signs You Should Outsource Your Web Page Writing
Writing that converts takes time and focus. Then, you add in all the other things you need to do between 9 and 5, and you start to wonder if you should be doing this at all.
If you recognzie one of these three scenarios, then you need to consider outsourcing your content.
- You Hate Writing
Even the most genius marketers aren’t necessarily designed to be writers. You may not like writing, and you frankly may not be all that good at it. So why are you trying to force it?
Readers can pick out content written by someone bored or rushed in no time flat. So choose an option that’s as stellar as your strategy.
2. You Don’t Have Time to Write
Is your business limited by the amount of content your in-house team can write? Don’t limit your potential by doing work a web page writing agency can do for you in less time anyway.
3. Your Web Pages Fall Short
When you look at Google Analytics, what do you see? Are your clients getting everything they can from each marketing dollar, or are customers only making it partway into the funnel before bowing out?
If your content isn’t converting, don’t just let it sit there. Identify the errors, and tell a team of writers what needs to happen to fix it.
Is outsourcing your web page writing the right move for your marketing agency? Your team might be a good fit with ours. Let us know how we can help you write web page content that converts and turn your clients’ dreams into realities.